About
Founder-led, by design.
I'm Ashish Malhotra. I've built and managed ecommerce businesses hands-on, and Supportab is how I bring that experience directly to a small number of established brands. I'm involved in every engagement.
Headquartered in Austin, Texas
About Ashish Malhotra
My background is in operating ecommerce businesses, not just advising them. That means working across the whole picture at once: paid acquisition and creative, the Shopify store, offers and pricing, retention, analytics, fulfillment, and customer experience.
That work teaches you how tightly the pieces connect. An ad problem is often a product page problem. A growth problem is sometimes a margin or fulfillment problem. Good decisions come from seeing those connections before spending money on them.
I use AI every day, for research, analysis, creative development, and automating work that used to take days. It has changed how quickly good work can get done. It hasn't changed the need for someone who knows which work matters.
Supportab is headquartered in Austin, Texas. Running my own brands also built something that matters more every year: a network that reaches well beyond it. Vetted relationships for hiring talent in the Philippines and India, and for manufacturing in China, India, and Vietnam, built through the brands I've run and the business connections around them. Clients can tap into it through introductions and coordination.
Supportab pairs that judgment with a structured operating method and a coordinated execution team, so decisions turn into finished work quickly and your growth plan doesn't stall in handoffs.
Where I've worked hands-on
- Paid acquisition & creative
- Shopify conversion
- Offers, bundles & pricing
- Retention & LTV
- Analytics & unit economics
- Fulfillment & operations
- Customer experience
- Global talent & manufacturing network
Founder circles
Close to founders operating at scale.
I'm closely connected with, and work alongside, founders and operators of 8- and 9-figure D2C brands. For clients, that means pattern recognition from people who've been there, peer-tested playbooks instead of theory, and introductions to proven vendors and operators when they're needed.
What you can expect
- 01
Direct involvement
I'm involved in your strategy myself: setting priorities, reviewing the work, and reading the results with you.
- 02
Straight answers
I'll tell you what I think matters most, including when it isn't what you expected to hear.
- 03
Profit over activity
Progress is measured by contribution margin and business value, not by the volume of work produced.
- 04
Focused attention
I work with a limited number of brands at a time so each one gets real attention.
Work directly with an experienced operator.
Tell me about your brand and where growth is stuck. We will start by understanding the business and whether there is a fit.
Request a Growth Diagnostic