A Marketo Content Program Template for Every Type of Content
The primary building block for any marketing initiative is content. We, marketers, thrive on content—but this post is not specifically about content. It’s about capturing leads that are interested in that content by establishing a scalable Marketo content program template in your Marketo instance. At Etumos, we’ve created a template that can handle any type of content thrown at us – eBook, whitepaper, video – you name it. This post will dive into: Defining your Content Program Experience Tokenizing a Content Program Template Expediting your SLA process Improving Conversion 1) Defining your Content Program Experience The success of a content program usually begins with...
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5 Tips for Implementing SLAs that Streamline Campaign Creation
Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. The marketing manager now needs to communicate with and rely on four different teams to execute their campaigns—the content team, the campaign builder, the QA team… maybe a PM, maybe not—and each of those teams needs to be given a turnaround time to complete their piece of the project. Those turnaround times (or “SLAs,” Service Level Agreements) can be long or short, strict or flexible, enforced or the dreaded (ahem) unenforced … but no matter what, they need to exist. SLAs are an essential building block...