Skip to content
Loading...
Metalplex- Staging Metalplex- Staging
Account
Search
Loading...
Cart
  • Account
  • Home
  • / News

News

A Marketo Content Program Template for Every Type of Content

Sahil Jain · December 14, 2022

A Marketo Content Program Template for Every Type of Content

The primary building block for any marketing initiative is content. We, marketers, thrive on content—but this post is not specifically about content. It’s about capturing leads that are interested in that content by establishing a scalable Marketo content program template in your Marketo instance. At Etumos, we’ve created a template that can handle any type of content thrown at us – eBook, whitepaper, video – you name it. This post will dive into: Defining your Content Program Experience Tokenizing a Content Program Template  Expediting your SLA process Improving Conversion 1) Defining your Content Program Experience The success of a content program usually begins with...

Read more →
Marketing Platform Consulting

Sahil Jain · December 14, 2022

Marketing Platform Consulting

Achieve Your Marketing Goals You need to help prove marketing ROI, justify the martech spend on the books, uplevel your marking operations maturity and ensure your data is moving correctly across your entire martech stack. We can help.

Read more →
5 Tips for Implementing SLAs that Streamline Campaign Creation

Sahil Jain · December 14, 2022

5 Tips for Implementing SLAs that Streamline Campaign Creation

Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. The marketing manager now needs to communicate with and rely on four different teams to execute their campaigns—the content team, the campaign builder, the QA team… maybe a PM, maybe not—and each of those teams needs to be given a turnaround time to complete their piece of the project. Those turnaround times (or “SLAs,” Service Level Agreements) can be long or short, strict or flexible, enforced or the dreaded (ahem) unenforced … but no matter what, they need to exist. SLAs are an essential building block...

Read more →

Categories

A Marketo Content Program Template for Every Type of Content
Sahil Jain · December 14, 2022

A Marketo Content Program T...

The primary building block for any marketing initiative is content. We, marketers, thrive on content—but this post is not specifically about content....

Read more
Marketing Platform Consulting
Sahil Jain · December 14, 2022

Marketing Platform Consulting

Achieve Your Marketing Goals You need to help prove marketing ROI, justify the martech spend on the books, uplevel your...

Read more

Get updates

Copyright © 2023 Metalplex- Staging. Powered by Shopify
American Express Apple Pay Diners Club Discover JCB Mastercard PayPal Venmo Visa